Barnakl
Breathe easy with Barnakl's fresh start
Barnakl is a health and wellness company dedicated to enhancing indoor air quality through innovative air filters that attach to ceiling fans. These unique filters work to clean and refresh the air in homes, promoting better sleep, improved focus, and enhanced cognitive performance. By prioritizing the quality of indoor air, Barnakl aims to contribute to overall well-being and health, creating a more comfortable and revitalizing living environment for its users.
Client
Barnakl
Completed
On Development
Role
Ui/Ux Design | Lead Designer
The Mission
The mission for this project was to revamp Barnakl's website to create a modern, visually appealing platform that reflects the company's innovative spirit and health-focused mission. The goal was to enhance user experience by incorporating cohesive branding elements, ensuring the site effectively communicates the benefits of their unique air filters. This update aimed to not only improve aesthetics but also provide informative content that engages visitors and highlights the importance of clean air for overall well-being.
Conceptualization
During the conceptualization phase, the focus was on establishing a clear site structure by creating a sitemap that outlined the key sections and navigation of the website. With the sitemap in place, the next step involved sketching low-fidelity wireframes to visualize the layout and content for each page.
Medium Fidelity
Once the client approved the low-fidelity wireframes with minimal changes, we transitioned to developing medium-fidelity wireframes. These more detailed wireframes included refined layouts, and a clearer representation of content hierarchy, providing a better sense of the website's overall design. This step was crucial in ensuring that the design would effectively showcase Barnakl's innovative air filters and promote a seamless user experience.
Style Guide
For the next step, a simplified web style guide was created to align with Barnakl's extended brand identity. This guide served as a reference for consistent design elements, including color palettes, typography, button styles, and other visual components that embody the brand's essence.
Implementation
In the implementation phase, the design came to life by leveraging the medium-fidelity wireframes, style guide, and Barnakl's updated brand identity. Each page of the website was crafted to ensure alignment with the established guidelines, integrating cohesive branding and user-friendly features. The new site effectively showcased Barnakl's innovative air filters while providing an engaging experience for visitors, resulting in a modern, responsive platform that reflected the company’s mission of promoting health and wellness through improved indoor air quality.
Meet the Barnakl Ecosystem
This section serves as an introduction to Barnakl's most recent product line, the Barnakl Ecosystem, which includes four innovative products designed to enhance indoor air quality. Each product is showcased with a brief description highlighting its unique features and benefits, providing visitors with a clear understanding of how these items work together to create a healthier living environment.
Breathe Easy
This section is highly informative, detailing the various contaminants and pollutants that Barnakl filters effectively eliminate from indoor air. By presenting clear information about harmful particles, allergens, and other pollutants, visitors can understand the importance of using Barnakl’s products for maintaining a healthy living environment. This educational approach not only raises awareness about indoor air quality issues but also reinforces the value of the Barnakl filters, highlighting their role in creating a cleaner, safer atmosphere for better health and well-being.
Real Stories, Real Fresh Air
This section fully emphasizes social proof, showcasing the effectiveness of Barnakl's products through two engaging formats: UGC Videos and testimonials. By presenting real customers sharing their positive experiences, the section not only builds trust but also highlights the tangible benefits of using Barnakl filters. The combination of UGC videos and written testimonials creates a dynamic and efficient way to convey authenticity and satisfaction, encouraging potential customers to feel confident in their decision to invest in better air quality for their homes.
Subscription Made Simple and Breezy!
We implemented a user-centric design that prioritizes convenience and ease of use by showcasing the cart prominently while also offering users the option to update to subscriptions directly from the cart. This seamless integration allows customers to manage their purchases without navigating to another page, enhancing the shopping experience and making it effortless to maintain their air quality needs
Air Quality 101
Selling innovative and revolutionary products can be challenging, especially when potential customers are unsure of their value. To address this, we added a section that features articles from reputable sources discussing the detrimental effects of poor indoor air quality on health. By providing this credible information, we not only educate visitors about the importance of maintaining good indoor air quality but also reinforce the necessity of Barnakl's filters.
Pick Your Perfect Fit
The Buybox on the product pages presented a design challenge, as the client wanted to offer several selection options for users while maintaining a streamlined and user-friendly interface. To achieve this balance, we carefully crafted the layout to incorporate various product choices without overwhelming the user. By prioritizing clarity and ease of navigation, we ensured that customers could easily select their desired options—such as fan blade amount and subscription plans—while enjoying a clean and intuitive design.
Get the Scoop on Your Air
To complement the science-backed content throughout the page, we introduced an Air Index Form that provides users with complimentary insights into their air quality. This interactive feature empowers visitors to understand their current air situation, prompting them to consider how Barnakl's filters can help enhance their environment. By offering valuable information at no cost, we not only engage users but also create a sense of urgency to take action towards improving their air quality, making the decision to invest in Barnakl products feel even more essential.
A Sneak Peek at Barnakl’s Bold and Beautiful New Look!
To wrap up the project, we included additional screens below to showcase the design choices and brand elements integrated throughout the site. This visual representation highlights the innovative, informative, and engaging aspects of the website while emphasizing the strong brand identity of Barnakl.
